Tracks&Trails Series SUMMER 2016
From 27 March we’ve broadcasted 9 episodes (via commercial channnel SBS-6) by which we’ve promoted destinations, activities and experiences.
In a mix of sports & entertainment. Nature, culture and outdoor sports.
A 24 minutes program in which we combined fantastic images abroad with relevant and interesting information.
Branded Content in an ultimate mix.
And… multi media.
The video content was integrated in the magazine as well. In print as well as digital.
Enhanced with Facebook and website the media-mix takes care for reach, impact…. And traffic.
Under a presentation of the 2016-episodes.
Grand Tour of Switzerland